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Pepsi vs. Coke

By Nathan, Friday, 24 October 2008

It looks like Pepsi isn't going to sit around and let its arch-nemesis Coca-Cola get too comfortable with its status as the world's best brand.  

Pepsi recently announced plans to spend $1.2 billion over 3 years in a marketing push that includes revamping "every aspect of the brand proposition for our key brands."  

How large will the effect be? Time will tell... One thing's for sure: comprehensively evaluating your brand is the first step in taking it to the next level.