Blog

Speed The Light

By Ashley, Wednesday, 22 October 2008

This fall, Grand & Weller wrapped up an exciting project with a fantastic partner, Speed The Light (STL).

Speed the Light is a student-initiated, volunteer charitable program that provides much-needed equipment to missionaries across the nation and in over 180 countries around the world. Since 1944, STL has raised over $220 million for transportation and communication equipment and is now one of the most effective youth missions ministries in the world.

Grand & Weller had the unique opportunity to develop the concept and strategy behind the 2008-2009 campaign, which targets students and their church leaders. In addition to the theme-based art and strategic marketing plan, we developed 12 monthly promotional videos along with corresponding resources designed to motivate students into action. The "Extraordinary" campaign launched in August and continues to gain momentum.

You can check out samples of the finished product in our portfolio.