Blog

The Obama Brand

By Nathan, Friday, 19 September 2008

Whether you love him or loathe him, you have to agree on one thing: Barack Obama has built a great brand.

Andrew Romano of Newsweek recently wrote, "Obama is the first presidential candidate to be marketed like a high-end consumer brand."

Even Obama’s logo is becoming iconic. Design guru Michael Bierut told Romano that the stand-alone logo, consistent use of the Gotham typeface ("very American ... conversational and pleasant"), and his attractive website make Mr. Obama the first candidate with a "coherent, top-to-bottom, 360-degree system at work.”

Whatever you think of Obama and his policies substantively, his marketing and branding strategy have set a new standard for political campaigns... and for all marketers everywhere.

For more thoughts on the Obama brand, check out these articles:
http://adage.com/article?article_id=130254
http://www.fastcompany.com/magazine/124/the-brand-called-obama.html