Blog
The G&W Economic Stimulus Plan
By Scott, Friday, 26 September 2008
From plummeting housing values and rising gas prices to stock market volatility and credit-crunching bank failures, we're all affected by the slowing American economy. Chances are, your organization is too.
Interestingly, when the economy takes a turn for the worse, marketing is usually the first thing to get trimmed from the budget. And that's unfortunate, because times like these are ideal opportunities to grow a business through wise investment in marketing. Why? We thought you'd never ask...
First, you can get more mileage out of your marketing dollars in a weak economy. Because your competition is likely cutting marketing budgets to save money, you can essentially gain market share at a discounted rate. Your investment will go further as your competitors cut back.
Secondly (and maybe more importantly), our tightening economy is forcing industries and individuals to adapt. As an organization, you can wait passively to see how your business is affected by that change, or you can proactively position yourself to take advantage of it.
So, not only will timely marketing efforts go further in the short-term, they can also position you for success in the long-term.
Let's face it. A lot of people are losing money as our economy slows. But there are also those who will make money; they know how to take advantage of a down market by investing wisely. The same is true of marketing. Coca-Cola increases their marketing efforts during economic downturns. As masters of marketing, they realize that economic challenges make or break companies, and they act accordingly.
Grand & Weller can partner with you to ensure that you don't just survive a recession, but that you thrive through it. The process we use to help our clients achieve their goals is simple: research, strategy, and design.
Research will help you determine who your market is, how it's changing, and how you can position your organization to more effectively reach it.
Strategy, based on our research, lays a foundation for future success in uncertain times. Whatever your organization's goals—increased sales, greater influence, more voters—our strategy will help you allocate your marketing resources to get the greatest possible return on investment.
Design is the culmination of Grand & Weller's research and strategy. Our first-rate design aesthetic will tell your story effectively, connecting your organization's message with the marketplace.
Our economy may be slowing down. Your business doesn't have to. You can build your brand during a recession; in fact, it's one of the best times to do so.
Contact us for more information about the Grand & Weller Economic Stimulus Plan.