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The Death of Advertising

By Ashley, Wednesday, 03 September 2008

As technology and its application in our lives continues to grow at light speed, the world as we know it is continually morphing to keep up. Advertising is no exception.

I’ve heard some people say that because of changing consumer trends, the interruption-disruption model (where we put up with ads in exchange for a glimpse of the content we really want to see) is dying, and with it, the future of advertising.

The reality is that advertising isn’t going anywhere. It’s essential to organizations of every kind and will be with us over the long haul. What is happening, though, is that marketers are having to be more innovative in their approach to remain competitive. It’s about marketing smarter, embedding advertising in clever ways.

Advertising certainly isn’t dying, but your organization may be if you’re not intentional about adapting your approach to meet people where they’re at.